About risk. About consequences. About the choices you make every day at home, at work, at play and on the road.

We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.

By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.

SELECT A REGION

British Columbia Alberta

We want to get you thinking and talking about your attitude towards water safety. Because every year, nearly 500 Canadians drown in preventable incidents around water. 79% of those who drown while boating are not wearing a lifejacket or personal…

Learn more

The Community Against Preventable Injuries is excited to launch our campaign in Alberta! Preventable’s success comes from changing attitudes in the moments and places where preventable injuries occur, and we’re excited to be working with our newest key partner, the…

Learn more

During the summer months, Preventable wants to get you thinking about water safety. Why? Because every year, at least 500 Canadians drown. 69% of drowning deaths occurred in natural waters (lakes, ponds, rivers, streams and oceans), and 88% percent of…

Learn more

For National Drowning Prevention Week, the Hastings & Prince Edward Counties Health Unit along with Preventable and Parachute, asked swimmers to have a word with themselves before getting in the water. Towels emblazoned with the message “Before you think only…

Learn more

Preventable is proud to partner with the Canadian Society of Safety Engineering (CSSE) for Canada’s launch of North American Occupational Safety and Health week. During the week, health and safety professionals come together and collaborate to ensure that Canadians enjoy…

Learn more

Our concussion campaign gets the message out to Canadians about the importance of concussion recognition and management. This initiative is the result of a partnership between Preventable, Parachute, Fraser Health Authority, and the BC Injury Research and Prevention Unit. Through…

Learn more

We did something completely unique to raise awareness that there are more kids on the roads during back to school season. In fact, this campaign was a Canadian first. Preventable, BCAA Road Safety Foundation, and the District of West Vancouver…

Learn more

Preventable tried something a little unorthodox to get people thinking about bike helmet use. We descended on 20 locations around Vancouver and left branded bike helmets with a thought-provoking message, hanging from bike racks, where cyclists would be most likely…

Learn more

Back-to-school season is the time when you find a lot more children and young adults on and around roads. To get people thinking about driving the speed limit in school zones, we did something that’s never been done before in…

Learn more

Notice something different about your morning paper? For one day we re-wrote the news of the day and eliminated the stories about tragic accidents and other preventable injuries that so often dominate the front page.

Learn more