About risk. About consequences. About the choices you make every day at home, at work, at play and on the road.

We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.

By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.

Children are curious and love to get their hands on new things to play with – and sometimes they’ll put these new things in their mouths. No one expects their child to ingest something harmful, but unfortunately, it can and…

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Now that Preventable has launched into its 7th year with a new campaign, we celebrate the shift in attitudes for the safer. Since the start of our Have a Word With Yourself campaign in 2010, attitudes toward preventable injuries have…

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We wanted to focus on ladder safety and preventing ladder-related injuries. Because falling from a ladder can cause a major injury or even death. Every year, 44 Canadians are killed by falls from ladders. We created this billboard to get…

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Halloween is all about the unexpected – the hand that grabs your leg in the haunted house, or the kid who jumps out of the bushes scaring trick-or-treaters. Fake unexpected horror is fun. It’s the real unexpected horror we can…

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Using a ladder improperly and reaching just a little too far can cause serious injuries. This is especially true around the holidays, when it comes time to put up the Christmas lights. In fact, 44 Canadians are killed every year…

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