With all the advancements in technology these days and all the apps at our fingertips, it’s no wonder we have such a hard time putting our mobile devices away, even while walking. Unfortunately, the risk of distraction has increased as well as our risk of being seriously injured. Preventable is encouraging pedestrians to put the phone down while they navigate the city.

According to ICBC, approximately 2,500 pedestrians are injured each year – most often between 3-6pm and at intersections.1 It is imperative for pedestrians to be alert to what is happening around them in order to hear and respond safely and to anticipate the unexpected.

Preventable’s goal is to significantly reduce the number – and severity – of preventable injuries in BC by raising awareness, transforming attitudes, and ultimately changing behaviours. 90% of all injuries are 100% preventable – we’re reminding pedestrians to ‘have a word with themselves,’ and consider the consequences of not taking preventative measures.



  1. ICBC. “Be a safe pedestrian”. Retrieved from http://www.icbc.com/road-safety/sharing/pedestrian-safety/Pages/pedestrian-infographic.aspx