One summer, for National Drowning Prevention Week, we asked swimmers to have a word with themselves before getting in the water.
We laid down towels with the message “Before you think only other swimmers drown, have a word with yourself” alongside common beach items on various beaches in Ontario, BC, and Alberta as a reminder that we are all at risk of drowning. The towels caused people to stop and take a look around.
This campaign was a partnership with Parachute Canada and the Hastings & Prince Edward Counties Health Unit.
Alcohol use, not wearing lifejackets or PFDs while boating, and lack of child supervision are major risk factors for drowning. “For many people, summer includes activities such as swimming and boating but not everyone is aware of how to stay safe around water,” said Cindy Kirkpatrick, a public health nurse with the Hastings & Prince Edward Counties Health Unit.
“Children under five are at special risk for drowning as they are attracted to water but can’t understand the risks,” said Pamela Fuselli, Vice President of Parachute (now President and CEO). “Older children may overestimate their skills in the water, respond to a dare, or underestimate the strength of a current. Even good swimmers can get into trouble. Active supervision of young children near water, four-sided pool fencing, the use of lifejackets, adult training in first aid and CPR, and swimming lessons for kids are all valuable steps to prevent drowning.”
