Drive like a boss
When you lie to yourself, the truth hurts.
Our latest campaign challenges those little lies that we tell ourselves every day.
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About
Injuries are the leading cause of death in British Columbia for people aged 1 to 44. We’re a non-profit that wants to stop these injuries from happening.
We do this by
Transforming attitudes
We want you to think of serious injuries as avoidable, instead of random “accidents.”
Changing behaviour
We want you to take simple actions and behaviours that can avoid a trip to the hospital.
Working to reduce injuries and deaths
We want all British Columbians to live full, active lives, and reduce the burden on the health care system.
Building a community
We are a collective of individuals and organizations who are dedicated to solving this problem.
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