Nearly half (45%) of all crashes with pedestrians happen between October and January.Learn more
Take conscious action to prevent serious injury and death.
Too many British Columbians are still getting seriously injured because they haven’t made conscious decisions to draw yellow lines that protect themselves and their loved ones when physical yellow lines aren’t there.
When you draw those mental yellow lines—wear your bike helmet, slow down, ignore your phone while driving, pay attention—you’re helping to prevent serious injuries from happening.
We’re here to give you that friendly reminder that preventing injuries aren’t up to yellow lines. It’s up to you.
Our silly sculpture has a very serious point: most “accidents” aren’t really accidents at all.Learn more
Each year in BC, an average of 66 children are injured in crashes in school and playground zones.Learn more
When you’re distracted, you have slower reaction times.Learn more
These yellow lines represent moments of decision—when we choose to take a risk or change our behaviour.Learn more