Want to talk about preventable injuries? We're all ears.
For partnership opportunities and media inquiries, please contact:
Samantha Bruin, Program Manager
Preventable’s head office is on the traditional, ancestral and unceded territory of the Coast Salish peoples–Sḵwx̱w 7mesh (Squamish), St :lō and Səl X lwətaʔ/Selilwitulh (Tsleil-Waututh) and xʷməθkʷəy̓əm (Musqueam) Nations.
Our mailing address:
F508 – 4480 Oak Street
Vancouver, BC V6H 3V4
There is no such thing as the word “accident”
How you talk about something can shape how you think about it. By using words like “crash,” “injury,” or “incident” instead of “accident,” you can help us empower British Columbians to no longer accept that injuries “just happen.”
The Canadian Press agrees with us—in 2021, they no longer recommend that journalists use the word “accident” in their reporting. The official entry reads: “accident (avoid in reference to motor vehicles; prefer collision or crash).”
Refer to our Media Glossary (PDF) for more ideas on how you can change your language.