“It won’t happen to me.” “Helmets aren’t cool.” “I never fall snowboarding or skiing.” “Why do I have to wear a helmet when other people don’t?”
We’ve all heard it a million times, but the fact is, no one is invincible. All it takes is one crash while not wearing a helmet for a traumatic head or neck injury to occur.
In 2011, we partnered with the Insurance Bureau of Canada to remind skiiers and boarders to don a helmet before hitting the slopes. We dressed a Snow Team with Preventable-branded jackets and and snowboards and had them take on the runs at Mount Seymour, Grouse Mountain, Big White, and Silver Star.
We want helmets to be as common on the mountains as bindings or ski boots. Whether you’re grinding a rail or snowplowing down the bunny hill, head and neck injuries can happen to you. This winter, help yourself prevent the preventable and wear a helmet.
