Yellow lines don’t change our driving habits when the days get shorter. We do.
Fall sneaks up on us pretty quickly. Daylight Savings Time may give us more light in the morning, but by evening rush hour, the combination of earlier evenings and seasonal rain can contribute to poor driving conditions and reduced visibility.
The Insurance Corporation of British Columbia (ICBC) is concerned about road safety during this time of year. They report that nearly half (42%) of all crashes involving pedestrians happen between October and January. So in 2022 and 2023, we partnered with them to remind people to adjust their driving when they adjust their clocks.
We had messages reminding people to slow down and be ready to yield to pedestrians, especially at intersections, crosswalks, and around transit stops. We had ads on buses roaming around Vancouver and Surrey, and put up reflective posters in Vancouver parkades.
Pedestrian injuries can happen when you least expect them. And as far as we know, there are no yellow lines reminding you to adjust your driving for the weather or the season. So preventing the preventable is up to you.
