Take conscious action to prevent serious injury and death.

Since 2009, we’ve had a simple goal: to change the attitudes and actions that directly lead to serious preventable injuries. Now we want you to take it a step further: we want you to put what you already know into practice.

Too many British Columbians are still getting seriously injured because they haven’t made conscious decisions to draw yellow lines that protect themselves and their loved ones when physical yellow lines aren’t there.

When you draw those mental yellow lines—wear your bike helmet, slow down, ignore your phone while driving, pay attention—you’re helping to prevent serious injuries from happening.

We’re here to give you that friendly reminder that preventing injuries aren’t up to yellow lines. It’s up to you.