We don’t need to tell you twice: the coronavirus pandemic has changed our lives. We’re spending more time at home and only encouraged to go out to pick up the essentials. And while most of us have realized the importance…
Learn moreTake conscious action to prevent serious injury and death.
Since 2009, we’ve had a simple goal: to change the attitudes and actions that directly lead to serious preventable injuries. Now we want you to take it a step further: we want you to put what you already know into practice.
Too many British Columbians are still getting seriously injured because they haven’t made conscious decisions to draw yellow lines that protect themselves and their loved ones when physical yellow lines aren’t there.
When you draw those mental yellow lines—wear your bike helmet, slow down, ignore your phone while driving, pay attention—you’re helping to prevent serious injuries from happening.
We’re here to give you that friendly reminder that preventing injuries aren’t up to yellow lines. It’s up to you.
Too many British Columbians are still getting seriously injured because they haven’t made conscious decisions to draw yellow lines that protect themselves and their loved ones when physical yellow lines aren’t there.
When you draw those mental yellow lines—wear your bike helmet, slow down, ignore your phone while driving, pay attention—you’re helping to prevent serious injuries from happening.
We’re here to give you that friendly reminder that preventing injuries aren’t up to yellow lines. It’s up to you.
Having fun on the water is one of the best ways to enjoy the summer but it comes with a risk. Every year in British Columbia, 45 people drown, many of them because they weren’t wearing a lifejacket or personal…
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The Issue Injury is the leading cause of death for British Columbians aged 1-44.1 Over 500,000 British Columbians seek medical attention each year for an injury and 2,000 die.2 In response to this epidemic of preventable injuries in BC, The Community…
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The holiday season is filled with so much good cheer, it’s easy to forget that serious injuries happen. But each year, impaired driving continues to be a contributing factor in 68 deaths on BC roads.1 The good news? These…
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An “accident” means something unfortunate that happens unexpectedly and unintentionally. Many British Columbians believe that injuries are just a fact of life, that they are just “accidents” waiting to happen. But the truth is that most injuries are predictable…
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Back to school—it’s a hectic time for kids and for parents. There’s a lot of rushing around, dropping kids off, picking kids up, trying to get to class, and work, and home again on time, in all sorts of weather,…
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