Halloween is all about the unexpected—the hand that grabs your leg in the haunted house, or the kid who jumps out of the bushes scaring trick-or-treaters. Fake unexpected horror is fun. It’s the real unexpected horror we can do without.
In an effort to have a safer Halloween, in 2009, Preventable and London Drugs helped to spread the word about the dangers of the season.
With overcast nights, generally poor visibility and thousands of kids trick-or-treating in every sort of outfit, including many dressed in black, and there’s definitely potential for injury. Statistics from Parachute Canada back up this fear: child pedestrians are most often hurt in the months of September and October.
London Drugs staff wore t-shirts that read, You’re not expecting to seriously injure yourself today, and stores across BC sold reflective trick-or-treat candy collecting bags with the message: You’re not expecting a child to run into traffic.
